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Posts Categorized / Search Engine Marketing

Search Engine Marketing

What is most important about choosing an seo firm?

If you are looking at hiring an seo firm, you know there are many companies out there! Lots of them give bogus guarantees and the prices go from a few bucks to a few thousand. So how can you tell who is worth the money and who isn’t? Keep reading to find out…

In my opinion, which is backed by 7 years in the industry, RESEARCH is the biggest way to find out how your possible SEO firm will handle your website. If the company is just saying, “Give us 3 terms and we will get you to the top on Google”. Then turn and run!

Ok, maybe not that drastic, but definitely look elsewhere. The fact is, there is tons of information available to show historical trends and patterns about every search term and every business. A good SEO firm will take the time to research yours and present options for those terms. Sometimes the best term isn’t exactly the main phrase for your site. That term may be too competitive, and in turn too expensive to bring a return on investment for the short term.

So make sure you do your research and find a good Search Engine Optimization company that does great research for you!

Search Engine Marketing

Why should I do SEO and what is it?

SEO is Search Engine Optimization… Simply put, it is the art of setting up your website for success on the internet.  Some of the items included in this are something anyone can do, others are more complex and may require the services of a professional in search engine optimization.  Although a lot of people think SEO includes things like social media and Google adsense, those are all portions of a broader nature… Internet Marketing.  Some of the aspects of Internet Marketing would be:

  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media

And there are others.  When you are looking for an internet marketing company.  Make sure they will be working all aspects of internet marketing for your business.  The company should be working on your site on an ongoing basis to ensure that the search engines do not get the idea that you are no longer interested in your own website.

Stick to these starter ideas and you will find success in your search for an internet marketing company.

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